The story of how I started my Jack Daniel’s TM collection and how much my first bottle is worth today!

Hi, my name is Linas and I am a dedicated collector. Since I was a kid, I always had a passion for collecting - whether it has been coins, matchboxes, beer mats, drinks cans, or post stamps.

My first encounter with Jack Daniel’s ™ happened around 20 years ago when my dear friend Vidar introduced me to Old No.7 ™ and his favourite drink - Jack Daniel’s ™ & Coke ™. This iconic cocktail has been a part of countless laughter and fun filled evenings with friends and family since! Whenever I went to visit Vidar, who lives in Norway, I would buy a bottle of Old No.7 ™ at the airport Duty Free shops.

On one of these trips in 2008, I noticed a different kind of Jack Daniel’s ™ bottle at the airport shop. The shape and size of the bottle was the same but front label was new for me so I bought and brought it back home. I paid 325 Norwegian Krone’s which was about £30.  After some research I found that the bottle was JD Scenes from Lynchburg ™ No.8 (SFL). What I didn’t know at the time was that this bottle was the beginning of something really big (and expensive 😊)! What I also didn’t appreciate at that time - that all these limited edition or special release bottles would go up in price once they have been discontinued and were sold out. It turned out - whiskey can be a very good investment. My first bottle is worth around £230 today!

Over the following few years, I bought and preserved bottles of Scenes from Lynchburg ™ No.9,10 and 11 as these were part of 12 bottle series which Jack Daniel’s ™ released annually. Before 2008, I only knew Old No.7 ™ bottle and simply did not appreciate that other bottles existed. Thereafter, I became obsessed with researching the brand and looking for rarer and more collectable Jack Daniel’s ™ bottles. I would always find some new and interesting ones at the airports while travelling: Jack Daniels’ Single Barrel ™, 1st release of Jack Daniel’s Silver Select ™, Gentleman Jack ™ etc.  

After my collection started to grew – to my surprise – I found out I wasn’t alone in this crazy collecting journey. I discovered many more Jack Daniel’s ™ collectors around the world. I started to get in touch with them over social media, I would go to Jack Daniel’s ™ collectors’ meetings where trades and sales take place. I was buying and trading my spare bottles left and right whilst new products would keep coming home with me.

It appeared a perfect hobby – well, for me at least 😊. My wife Ausra was much less enthusiastic (mildly said) about it. The lack of space in our one bedroom flat and financial burden caused a loss of a lot of peaceful nights in our marriage 😊. I learned that not necessarily telling her the true price or keeping some of the new bottles out of her sight for a while was a good idea (tip for new collectors 😊). By 2014, I already had four glass cabinets full of Jack Daniel’s ™ bottles and I was very proud of it!

How the collection progressed to 300 + bottles it is today and where I got my most treasured bottles, I will share in my next newsletter!

As I am finishing writing this newsletter, Jack Daniel’s ™ Distillery Launched new batches of its 12-Year-Old and 10-Year-Old Tennessee Whiskeys. Find more information by clicking on the button below.

Get ready to dive into a world of Jack Daniel’s™ whiskey as I bring you exclusive insights, expert tips, and enticing offers tailored just for you.

Cheers

Linas

Disclaimers:

Jack Daniel’s, Old No. 7, Jack Daniels’ Single Barrel, Jack Daniel’s Silver Select, Gentleman Jack, and Scenes From Lynchburg are trademarks are owned by Jack Daniel's Properties, Inc., 4040 Civic Center Drive, Suite 528, San Rafael, California 94903, United States of America.  Nothing in this newsletter should be construed as anyone but Jack Daniel’s Properties Inc owning all rights to its trademarks.

Coke is a trade mark owned by The Coca-Cola Company, One Coca-Cola Plaza, Atlanta, Georgia 30313, United States of America. Nothing in this newsletter should be construed as anyone but The Coca-Cola Company owning all rights to its trademark.

Jack Daniel’s is not involved in, or affiliated with, the production or distribution of this newsletter.

This newsletter is not intended to constitute personal advice on investments.  Investments can go up and down in value, and you may not see a return on any purchases made by you if made as investments.